Product-to-Sum: Look at what you have. Two sines → cos difference minus cos sum. Two cosines → cos difference plus cos sum. Sin times cos → sin sum plus sin difference. Always multiply by ½.
Sum-to-Product: Look at what you have. Sum or difference of sines → 2 sin · cos with averaged angles. Sum of cosines → 2 cos · cos. Difference of cosines → −2 sin · sin (that negative sign is the one everyone drops).
💡 The key pattern: (α+β)/2 and (α−β)/2 are always the averaged angles. You're splitting the sum/difference in half for each slot.